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ПЕРВЫЙ МАШИНИМА-СЕРИАЛ В ЦЕНТРАЛЬНОЙ АЗИИ

КИБЕР ВАЙН ПИКЧЕРЗ

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Клиент

Beeline

Что было сделано

Первый машинима-сериал в Центральной Азии

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Команда

Strategy: Raim Dadybayev
Creative director: Viktor Nemchenko
Film editor: Maxim Anapyanov
Art direction: Anton Fedishin
Copywrite: Konstantin Nagayev
Project management: Nikolay Petrov
Game screensaver: Miras Orazbekov
Video editing & Motion design: Dilyara Sharipova, Roman Mokrov

CYBER VINE PICTURES

PROBLEM: only 13% of Kazakhstanis devote their time to daily reading & 25% haven’t read a book in a year. At the same time, the audience of mobile and computer games is 1,5 million and 8,2 million people, more than 50% of the population. Classical literature has a special “dislike” from readers. So, how to excite the modern audience with classical story?

INSIGHT: modern audience likes game content, but there are no NEW genres.

SOLUTION: we recreated classical plots of school program literature in the marvelous aesthetics of video games. We reproduced famous scenes just playing our favorite video games without any actors, decorations, and cameras, using machinima technology. We call new genre Cybervine. A legendary novel by F. M. Dostoevsky – Crime and Punishment in Half-Life 2 A. N. Ostrovsky’s classic drama – The Storm in The Witcher: Wild Hunt A. S. Pushkin's novel in verse – Eugene Onegin in GTA V. N. V. Gogol’s comedy – The Government Inspector in Fallout 4. A. S. Griboyedov’s satirical play – Woe from Wit in The Sims 4. Game content was used for non-commercial purposes in accordance with the rules of developers of games and gaming platforms to create similar content at the time of release of the video in full compliance with the copyright conditions. Condition example: https://www.xbox.com/en-US/developers/rules

RESULTS: 0$ for video production 250 000 views More than 1000 likes and comments

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Video Case