BUZZON

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КАК ЗАСТАВИТЬ ЛЮДЕЙ ОСУЩЕСТВЛЯТЬ ПРОФИЛАКТИЧЕСКИЙ УХОД ЗА ЗРЕНИЕМ

СУПЕРОПТИК

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Клиент

SANTO pharmaceutical company

Что было сделано

Web Site

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Команда

Client:
Serikzhan Ramazanov
Bota Kaukenova

Buzzon:
Strategy: Raim Dadybayev
Creative & Copywrite: Nastya Guryanova
Architect Concept: Nurlan Turekhanov
Account Manager: Svetlana Makarova
3D models: Dmitry Yegorov
Web Development: Dmitry Popov
VR-video production: Ruslan Mukhambetov
UI design: Anton Osipov
Project Manager: Eduard Osipov

SUPEROPTIK

BRAND: SuperOptic is eye drops & vitamins. The complex of biologically active substances which protects the structure of the eye and maintain it’s health.

OBJECTIVE: create a website to show the need for the prevention of eye diseases through unique user experience.

PROBLEM: more than 74% of Kazakhstan’s population expose their eyesight to unpredictable influence of smartphones every day. Increasingly, glaucoma is detected in people below 40. But people are used to first seeing the disease here and now, and then treating it. How can we teach Kazakhstan citizens to prevent disease & use SuperOptic?

INSIGHT: everyone wants to see the future, but risk no to see anything, if the disease is not shown in present.

SOLUTION: Kazakh famous architect Nurlan Turekhanov built virtual future of culture capital Almaty on VR-site SuperOptik.kz. User sees Almaty in 3D panorama in 20-30-40 years with VR, but through the disease that user risks getting based on data from specified SM Graph & questionnaire at the start. So each user can see with his own eyes whether he needs to take SuperOptik. Look into the future now: www.superoptik.kz

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Video Case